{"title":"Pure Premium","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\"Pure Premium\" signifies a commitment to exceptional quality and uncompromised standards. This phrase evokes a sense of exclusivity and superior craftsmanship, suggesting products crafted from the finest materials and designed with meticulous attention to detail. Whether applied to apparel, accessories, or lifestyle goods, \"Pure Premium\" implies a luxurious experience, prioritizing authenticity and enduring value. It speaks to a discerning consumer who seeks the best, where every element is carefully considered to deliver unparalleled satisfaction.\u003c\/p\u003e","products":[{"product_id":"pure-premiumpure-premium-strapin-olive-t-shirt","title":"Pure Premium Strapin Olive T-Shirt","description":"\u003cp\u003eElevate your style with the Pure Premium Strapin Olive T-Shirt. Made with high-quality fabric, this shirt offers both comfort and durability. The classic olive color adds a touch of sophistication to your look. Perfect for everyday wear, this shirt is a must-have for any fashion-forward individual.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Green","offer_id":40906006822997,"sku":"76-21\/S","price":510.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Green","offer_id":40906006855765,"sku":"76-21\/M","price":510.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Green","offer_id":40906006888533,"sku":"76-21\/L","price":510.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Green","offer_id":40906006921301,"sku":"76-21\/XL","price":510.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Green","offer_id":40906006954069,"sku":"76-21\/XXL","price":510.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-strapin-olive-t-shirt-main.jpg?v=1781295293"},{"product_id":"pure-premiumpure-premium-rico-sweatshirt","title":"Pure Premium Rico Sweatshirt","description":"\u003cp data-sourcepos=\"3:1-3:591\"\u003eThe Pure Premium Rico Sweatshirt delivers exceptional comfort and understated style. Crafted from a luxuriously soft and high-quality fabric, this men's sweatshirt is perfect for everyday layering. The design typically features a classic crew neckline, long sleeves, and finely ribbed knit detailing at the collar, cuffs, and hem, ensuring a comfortable and secure fit. The \"Rico\" designation might indicate a specific texture or design element that gives this sweatshirt a unique and premium feel. This versatile sweatshirt is a testament to comfortable sophistication and effortless style.\u003c\/p\u003e\n\u003cp data-sourcepos=\"5:1-5:22\"\u003e\u003cstrong\u003eSizing \u0026amp; Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:459\"\u003eThe Pure Premium Rico Sweatshirt is generally designed for a comfortable and relaxed fit, allowing for ease of movement and versatile styling. The classic crew neck and long sleeves contribute to its timeless silhouette. For the most accurate sizing, please consult the brand's specific size guide, which will provide detailed measurements for chest, length, and sleeve dimensions. Consider your preference for a closer or looser fit when selecting your size.\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:28\"\u003e\u003cstrong\u003eDescription \u0026amp; Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"11:1-11:395\"\u003eThe Pure Premium Rico Sweatshirt is made from a carefully selected, high-quality fabric known for its exceptional softness and durability, providing a luxurious feel and long-lasting wear. The \"Rico\" designation may refer to a particular knit, finish, or design detail that enhances the sweatshirt's premium quality. Classic sweatshirt features include a crew neck and refined ribbed knit trims.\u003c\/p\u003e\n\u003cp data-sourcepos=\"13:1-13:56\"\u003e\u003cstrong\u003eMaterial Composition \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"14:1-16:0\"\u003e\n\u003cli data-sourcepos=\"14:1-14:135\"\u003eTypically crafted from 100% premium Cotton or a high-quality Cotton blend (e.g., Cotton and Modal) for superior softness and comfort.\u003c\/li\u003e\n\u003cli data-sourcepos=\"15:1-16:0\"\u003eRibbed knit detailing often includes a touch of Elastane for added stretch and shape retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-sourcepos=\"17:1-17:74\"\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"18:1-24:0\"\u003e\n\u003cli data-sourcepos=\"18:1-18:38\"\u003eMachine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli data-sourcepos=\"19:1-19:27\"\u003eWash with similar colours.\u003c\/li\u003e\n\u003cli data-sourcepos=\"20:1-20:21\"\u003eAvoid using bleach.\u003c\/li\u003e\n\u003cli data-sourcepos=\"21:1-21:84\"\u003eTumble dry on a low setting or lay flat to dry to maintain the fabric's integrity.\u003c\/li\u003e\n\u003cli data-sourcepos=\"22:1-22:100\"\u003eIron on a low heat setting if necessary, avoiding direct contact with any embellishments or logos.\u003c\/li\u003e\n\u003cli data-sourcepos=\"23:1-24:0\"\u003eDo not dry clean.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"XS \/ White","offer_id":41095290224725,"sku":"76-53\/XS","price":1189.0,"currency_code":"ZAR","in_stock":false},{"title":"S \/ White","offer_id":41095290257493,"sku":"76-53\/S","price":1189.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ White","offer_id":41095290290261,"sku":"76-53\/M","price":1189.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ White","offer_id":41095290323029,"sku":"76-53\/L","price":1189.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ White","offer_id":41095290355797,"sku":"76-53\/XL","price":1189.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ White","offer_id":41095290388565,"sku":"76-53\/XXL","price":1189.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-rico-sweatshirt-main.webp?v=1781295280"},{"product_id":"pure-premiumpure-premium-angela-sweatshirt","title":"Pure Premium Angela Sweatshirt","description":"\u003cp data-sourcepos=\"3:1-3:879\"\u003e\u003cspan class=\"citation-0 recitation citation-end-0\"\u003eThe Pure Premium Angela Sweatshirt offers a blend of effortless style and luxurious comfort designed specifically for women.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-1 recitation citation-end-1\"\u003eCrafted from a sumptuously soft and high-quality fabric, this sweatshirt provides a gentle feel against the skin, perfect for all-day wear.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e The design typically features a flattering silhouette, which may include a slightly relaxed fit or subtle shaping. Details such as a classic crew neckline or a more contemporary neckline variation, long sleeves, and refined ribbed knit detailing at the cuffs and hem contribute to its stylish yet comfortable appeal. The \"Angela\" designation might indicate a specific design element, unique fabric finish, or a particular style within the brand's premium collection. This sweatshirt is an ideal choice for adding a touch of premium comfort and understated elegance to any casual ensemble.\u003c!----\u003e\u003cspan class=\"button-container hide-from-message-actions ng-star-inserted\"\u003e   \u003c!----\u003e\u003c\/span\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cdiv class=\"container ng-tns-c651733678-66 hide\"\u003e\n\u003c!----\u003e\n\u003cdiv class=\"carousel-container ng-tns-c651733678-66\"\u003e\n\u003cdiv class=\"carousel-content ng-tns-c651733678-66\"\u003e\n\u003cdiv data-test-id=\"sources-carousel-source\" class=\"sources-carousel-source ng-tns-c651733678-66 hide ng-star-inserted\"\u003e\u003c!----\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"sources-carousel-source\" class=\"sources-carousel-source ng-tns-c651733678-66 hide ng-star-inserted\"\u003e\u003c!----\u003e\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-sourcepos=\"5:1-5:22\"\u003e\u003cstrong\u003eSizing \u0026amp; Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:578\"\u003eThe sizing and fit of the Pure Premium Angela Sweatshirt are generally tailored to provide a comfortable and flattering fit for the female form. Depending on the specific design, it may offer a slightly relaxed silhouette for ease of movement or a more contoured fit for a stylish look. To ensure the perfect size, it is highly recommended to consult the brand's specific women's size chart, which will include detailed measurements for bust, waist, and sleeve length. Consider your preferred style – whether you desire a more relaxed or a closer fit – when selecting your size.\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:28\"\u003e\u003cstrong\u003eDescription \u0026amp; Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"11:1-11:448\"\u003e\u003cspan class=\"citation-2 recitation citation-end-2\"\u003eThe Pure Premium Angela Sweatshirt is crafted from a carefully selected, high-quality fabric renowned for its exceptional softness and durability, ensuring a luxurious feel and long-lasting wear.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e The \"Angela\" designation may refer to a particular knit, finish, or design detail that enhances the sweatshirt's premium quality and feminine appeal. Classic sweatshirt features include a comfortable neckline and refined ribbed knit trims.\u003c!----\u003e\u003cspan class=\"button-container hide-from-message-actions ng-star-inserted\"\u003e  \u003c!----\u003e\u003c\/span\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cdiv class=\"container ng-tns-c651733678-67 hide\"\u003e\n\u003c!----\u003e\n\u003cdiv class=\"carousel-container ng-tns-c651733678-67\"\u003e\n\u003cdiv class=\"carousel-content ng-tns-c651733678-67\"\u003e\n\u003cdiv data-test-id=\"sources-carousel-source\" class=\"sources-carousel-source ng-tns-c651733678-67 hide ng-star-inserted\"\u003e\u003c!----\u003e\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-sourcepos=\"13:1-13:56\"\u003e\u003cstrong\u003eMaterial Composition (may vary by specific product):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"14:1-16:0\"\u003e\n\u003cli data-sourcepos=\"14:1-14:163\"\u003eTypically crafted from 100% premium Cotton or a high-quality Cotton blend (e.g., Cotton and Modal or Lyocell) for superior softness and comfort against the skin.\u003c\/li\u003e\n\u003cli data-sourcepos=\"15:1-16:0\"\u003eRibbed knit detailing often includes a touch of Elastane for added stretch and shape retention at the cuffs and hem.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-sourcepos=\"17:1-17:74\"\u003e\u003cstrong\u003eCare Instructions (always refer to the garment's specific care label):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"18:1-24:0\"\u003e\n\u003cli data-sourcepos=\"18:1-18:38\"\u003eMachine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli data-sourcepos=\"19:1-19:62\"\u003eWash with similar colours to maintain the fabric's integrity.\u003c\/li\u003e\n\u003cli data-sourcepos=\"20:1-20:59\"\u003eAvoid using bleach, as it can damage the delicate fibers.\u003c\/li\u003e\n\u003cli data-sourcepos=\"21:1-21:97\"\u003eTumble dry on a low setting or lay flat to dry to preserve the sweatshirt's shape and softness.\u003c\/li\u003e\n\u003cli data-sourcepos=\"22:1-22:100\"\u003eIron on a low heat setting if necessary, avoiding direct contact with any embellishments or logos.\u003c\/li\u003e\n\u003cli data-sourcepos=\"23:1-24:0\"\u003eDo not dry clean to maintain the fabric's premium quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"XS \/ Grey","offer_id":41095290454101,"sku":"76-51\/XS","price":1019.0,"currency_code":"ZAR","in_stock":false},{"title":"S \/ Grey","offer_id":41095290486869,"sku":"76-51\/S","price":1019.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Grey","offer_id":41095290519637,"sku":"76-51\/M","price":1019.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Grey","offer_id":41095290552405,"sku":"76-51\/L","price":1019.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Grey","offer_id":41095290585173,"sku":"76-51\/XL","price":1019.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Grey","offer_id":41095290617941,"sku":"76-51\/XXL","price":1019.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-angela-sweatshirt-main.webp?v=1781295100"},{"product_id":"pure-premiumpure-premium-lono-grey-shorts","title":"Pure Premium Lono Grey Shorts","description":"\u003cp\u003eExperience unmatched comfort with the Pure Premium Lono Grey Shorts. Crafted from high-quality materials, these shorts offer a perfect blend of durability and softness, making them ideal for everyday wear. Their sleek grey design matches effortlessly with any outfit, while the tailored fit ensures you stay stylish and comfortable all day. Whether you’re relaxing or on the move, these shorts deliver superior breathability and ease of movement. Elevate your casual wardrobe with the Pure Premium Lono Grey Shorts today.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41683418316885,"sku":"76-79\/S","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Grey","offer_id":41683418349653,"sku":"76-79\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Grey","offer_id":41683418382421,"sku":"76-79\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Grey","offer_id":41683418415189,"sku":"76-79\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Grey","offer_id":41683418447957,"sku":"76-79\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-lono-grey-shorts-main.jpg?v=1781295167"},{"product_id":"pure-premiumpure-premium-grazie-military-t-shirt","title":"Pure Premium Grazie Military T-Shirt","description":"\u003cp\u003eElevate your casual wardrobe with the Pure Premium Grazie Military T-Shirt. Crafted from high-quality materials, this tee offers unbeatable comfort and durability for everyday wear. Its sleek military-inspired design adds a bold edge to your look, making it perfect for versatile styling. Experience premium softness that keeps you comfortable all day while standing out with effortless style.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Green","offer_id":41683426803797,"sku":"76-77\/S","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Green","offer_id":41683426836565,"sku":"76-77\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Green","offer_id":41683426869333,"sku":"76-77\/L","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Green","offer_id":41683426902101,"sku":"76-77\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Green","offer_id":41683426934869,"sku":"76-77\/XXL","price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-grazie-military-t-shirt-main.jpg?v=1781295100"},{"product_id":"pure-premiumpure-premium-strada-charcoal-t-shirt","title":"Pure Premium Strada Charcoal T-Shirt","description":"\u003cp\u003eCrafted for comfort and style, the Pure Premium Strada Charcoal T-Shirt offers a sleek, versatile look ideal for everyday wear. Its high-quality fabric ensures durability and softness against the skin, making it perfect whether you're dressing up or keeping it casual. Elevate your wardrobe with this charcoal essential that combines effortless style with lasting comfort.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41683431751765,"sku":"76-75\/S","price":630.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Grey","offer_id":41683431784533,"sku":"76-75\/M","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Grey","offer_id":41683431817301,"sku":"76-75\/L","price":630.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Grey","offer_id":41683431850069,"sku":"76-75\/XL","price":630.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Grey","offer_id":41683431882837,"sku":"76-75\/XXL","price":630.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-strada-charcoal-t-shirt-main.jpg?v=1781295135"},{"product_id":"pure-premiumpure-premium-carro-white-t-shirt-1","title":"Pure Premium Carro White T-Shirt","description":"\u003cp\u003eElevate your everyday style with the Pure Premium Carro White T-Shirt. Crafted from high-quality fabric, this tee offers a soft, breathable feel that keeps you comfortable all day long. Its classic white design pairs effortlessly with any outfit, making it a versatile wardrobe essential. Whether you're dressing up or keeping it casual, this premium t-shirt delivers lasting comfort and timeless appeal.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ White","offer_id":41683433160789,"sku":"76-73\/S","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ White","offer_id":41683433193557,"sku":"76-73\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ White","offer_id":41683433226325,"sku":"76-73\/L","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ White","offer_id":41683433259093,"sku":"76-73\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ White","offer_id":41683433291861,"sku":"76-73\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-carro-white-t-shirt-main.jpg?v=1781295111"},{"product_id":"pure-premiumpure-premium-zanetti-black-t-shirt","title":"Pure Premium Zanetti T-Shirt","description":"\u003cp\u003eExperience unmatched comfort and style with the Pure Premium Zanetti T-Shirt. Crafted from high-quality materials, it offers a soft, breathable fit that lasts all day. Its sleek design makes it perfect for any occasion, effortlessly elevating your casual wardrobe. Upgrade your basics with this essential tee that combines durability and modern appeal.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41683443810389,"sku":"76-67\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":41683443843157,"sku":"76-67\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41683443875925,"sku":"76-67\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41683443908693,"sku":"76-67\/XL","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":41683443941461,"sku":"76-67\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-zanetti-t-shirt-main.jpg?v=1781295178"},{"product_id":"pure-premiumpure-premium-moretti-charcoal-t-shirt","title":"Pure Premium Moretti Charcoal T-Shirt","description":"\u003cp\u003eElevate your wardrobe with the Pure Premium Moretti Charcoal T-Shirt, designed for both style and comfort. Crafted from high-quality fabric, this charcoal tee offers a perfect fit that feels soft against the skin while ensuring durability. Its versatile shade makes it easy to pair with any outfit, making it a reliable choice for everyday wear or casual outings. Experience premium quality without compromising on style with this essential wardrobe staple.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41683448070229,"sku":"76-65\/S","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Grey","offer_id":41683448102997,"sku":"76-65\/M","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Grey","offer_id":41683448135765,"sku":"76-65\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Grey","offer_id":41683448168533,"sku":"76-65\/XL","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Grey","offer_id":41683448201301,"sku":"76-65\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-moretti-charcoal-t-shirt-main.jpg?v=1781295234"},{"product_id":"pure-premiumpure-premium-stance-putty-t-shirt","title":"Pure Premium Stance Putty T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Stance Putty T-Shirt—a versatile essential that seamlessly transitions from casual to refined. Crafted from premium materials, this putty-toned tee delivers exceptional comfort and durability that withstands regular wear. The neutral shade pairs effortlessly with any outfit, making it a go-to piece for building a cohesive collection. Whether layered under jackets or worn solo, this t-shirt offers the quality and style you deserve. Experience the confidence that comes with premium construction and timeless design.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Brown","offer_id":41735047250005,"sku":"76-93\/S","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Brown","offer_id":41735047282773,"sku":"76-93\/M","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Brown","offer_id":41735047315541,"sku":"76-93\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Brown","offer_id":41735047348309,"sku":"76-93\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Brown","offer_id":41735047381077,"sku":"76-93\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-stance-putty-t-shirt-main.jpg?v=1781295234"},{"product_id":"pure-premiumpure-premium-woods-charcoal-t-shirt","title":"Pure Premium Woods Charcoal T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Woods Charcoal T-Shirt—a timeless essential crafted for those who appreciate quality and understated style. This versatile charcoal tee seamlessly transitions from casual weekends to relaxed workdays, pairing effortlessly with jeans, shorts, or layered pieces. Premium fabric construction ensures durability and comfort that lasts through countless washes, while the classic cut flatters all body types. Whether you're building a capsule wardrobe or adding a reliable staple to your collection, this charcoal t-shirt delivers exceptional value and sophistication that never goes out of style.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41735047708757,"sku":"76-91\/S","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Grey","offer_id":41735047741525,"sku":"76-91\/M","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Grey","offer_id":41735047774293,"sku":"76-91\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Grey","offer_id":41735047807061,"sku":"76-91\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Grey","offer_id":41735047839829,"sku":"76-91\/XXL","price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-woods-charcoal-t-shirt-main.jpg?v=1781295295"},{"product_id":"pure-premiumpure-premium-ferreti-burgandy-t-shirt","title":"Pure Premium Ferreti Burgandy T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Ferreti Burgundy T-Shirt, where sophisticated style meets uncompromising comfort. Crafted from premium materials, this rich burgundy tee delivers a timeless look that effortlessly transitions from casual outings to relaxed social gatherings. The refined fit and quality construction ensure you'll reach for this versatile piece again and again. Whether layered under a jacket or worn solo, this essential tee becomes the foundation of countless polished outfits. Experience the difference premium quality makes—invest in a t-shirt that looks as good as it feels.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Red","offer_id":41735048233045,"sku":"76-89\/S","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Red","offer_id":41735048265813,"sku":"76-89\/M","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Red","offer_id":41735048298581,"sku":"76-89\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Red","offer_id":41735048331349,"sku":"76-89\/XL","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Red","offer_id":41735048364117,"sku":"76-89\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-ferreti-burgandy-t-shirt-main.jpg?v=1781295137"},{"product_id":"pure-premiumpure-premium-veloce-putty-t-shirt","title":"Pure Premium Veloce Putty T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Veloce Putty T-Shirt—where refined style meets exceptional comfort. Crafted from premium fabric, this versatile putty-toned tee delivers a sophisticated neutral that pairs effortlessly with any outfit. The Veloce collection's superior construction ensures durability and a perfect fit that lasts through countless wears. Whether you're dressing up or keeping it casual, this essential piece becomes an instant favorite. Experience the difference quality makes when you choose a t-shirt designed for those who demand both style and substance.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Brown","offer_id":41735048691797,"sku":"76-87\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Brown","offer_id":41735048724565,"sku":"76-87\/M","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Brown","offer_id":41735048757333,"sku":"76-87\/L","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Brown","offer_id":41735048790101,"sku":"76-87\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Brown","offer_id":41735048822869,"sku":"76-87\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-veloce-putty-t-shirt-main.jpg?v=1781295211"},{"product_id":"pure-premiumpure-premium-vitellaro-military-t-shirt","title":"Pure Premium Vitellaro Military T-Shirt","description":"\u003cp\u003eExperience tactical sophistication with the Pure Premium Vitellaro Military T-Shirt. Engineered from premium-grade fabric, this versatile piece delivers exceptional durability and comfort for everyday wear or field-ready performance. The classic military aesthetic pairs seamlessly with any wardrobe, while the robust construction ensures it withstands rigorous use. Whether you're seeking authentic military style or reliable everyday apparel, this shirt combines heritage design with modern comfort. Elevate your collection with a piece built to last.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Green","offer_id":41735049150549,"sku":"76-85\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Green","offer_id":41735049183317,"sku":"76-85\/M","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Green","offer_id":41735049216085,"sku":"76-85\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Green","offer_id":41735049248853,"sku":"76-85\/XL","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Green","offer_id":41735049281621,"sku":"76-85\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-vitellaro-military-t-shirt-main.jpg?v=1781295100"},{"product_id":"pure-premiumpure-premium-santoro-ecru-t-shirt","title":"Pure Premium Santoro Ecru T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Santoro Ecru T-Shirt—a timeless essential crafted for those who refuse to compromise on quality. This sophisticated neutral shade seamlessly pairs with any outfit, while the premium fabric delivers exceptional comfort and durability that lasts. Whether you're dressing up or keeping it casual, this versatile tee becomes an instant favorite. Experience the difference premium quality makes with a piece designed to become a staple in your collection.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ White","offer_id":41735050788949,"sku":"76-83\/S","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ White","offer_id":41735050821717,"sku":"76-83\/M","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ White","offer_id":41735050854485,"sku":"76-83\/L","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ White","offer_id":41735050887253,"sku":"76-83\/XL","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ White","offer_id":41735050920021,"sku":"76-83\/XXL","price":630.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-santoro-ecru-t-shirt-main.jpg?v=1781295113"},{"product_id":"pure-premiumpure-premium-conti-black-t-shirt","title":"Pure Premium Conti Black T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Conti Black T-Shirt—a timeless essential crafted for those who refuse to compromise on quality. Made from premium Conti fabric, this tee delivers exceptional softness and durability that withstands countless washes without losing its shape or colour. The classic black hue pairs effortlessly with any outfit, making it the perfect foundation piece for casual styling or layering. Experience the comfort of superior fabric technology combined with a flattering fit that works for everyone. Invest in a t-shirt that truly lasts.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41735051313237,"sku":"76-81\/S","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":41735051346005,"sku":"76-81\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41735051378773,"sku":"76-81\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41735051411541,"sku":"76-81\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41735051444309,"sku":"76-81\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-conti-black-t-shirt-main.jpg?v=1781295244"},{"product_id":"pure-premiumpure-premium-luce-white-sneakers","title":"Pure Premium Luce White Sneakers","description":"\u003cp\u003eStep into effortless sophistication with the Pure Premium Luce White Sneakers. Crafted for those who demand both style and substance, these sleek white sneakers deliver a timeless aesthetic that pairs seamlessly with any wardrobe. Premium materials ensure lasting comfort and durability, while the refined design elevates casual wear to new heights. Whether you're navigating city streets or weekend adventures, the Luce sneakers offer the perfect balance of contemporary elegance and everyday wearability. Experience the confidence that comes with premium footwear that truly performs.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"UK6 \/ White","offer_id":41735072022613,"sku":"76-97\/UK6","price":2309.0,"currency_code":"ZAR","in_stock":true},{"title":"UK7 \/ White","offer_id":41735072055381,"sku":"76-97\/UK7","price":2309.0,"currency_code":"ZAR","in_stock":false},{"title":"UK8 \/ White","offer_id":41735072088149,"sku":"76-97\/UK8","price":2309.0,"currency_code":"ZAR","in_stock":false},{"title":"UK9 \/ White","offer_id":41735072120917,"sku":"76-97\/UK9","price":2309.0,"currency_code":"ZAR","in_stock":true},{"title":"UK10 \/ White","offer_id":41735072153685,"sku":"76-97\/UK10","price":2309.0,"currency_code":"ZAR","in_stock":true},{"title":"UK11 \/ White","offer_id":41735072186453,"sku":"76-97\/UK11","price":2309.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-luce-white-sneakers-main.jpg?v=1781295120"},{"product_id":"pure-premiumpure-premium-lorenzo-flo-jeans","title":"Pure Premium Lorenzo Flo Jeans","description":"\u003cp\u003eElevate your denim game with Pure Premium Lorenzo Flo Jeans—where sophisticated style meets everyday comfort. Crafted from premium fabric, these jeans deliver a refined fit that flatters your silhouette while maintaining the durability you demand. The Lorenzo Flo design combines timeless appeal with modern edge, making them versatile enough for casual outings or dressed-up occasions. Experience the confidence that comes from wearing quality denim that looks as good as it feels. A wardrobe essential that transcends trends and rewards you with lasting wear.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"W28 L32 \/ Black","offer_id":41814784770133,"sku":"76-121\/W28 L32","price":959.0,"currency_code":"ZAR","in_stock":true},{"title":"W30 L32 \/ Black","offer_id":41814784835669,"sku":"76-121\/W30 L32","price":959.0,"currency_code":"ZAR","in_stock":true},{"title":"W32 L32 \/ Black","offer_id":41814784901205,"sku":"76-121\/W32 L32","price":959.0,"currency_code":"ZAR","in_stock":true},{"title":"W34 L32 \/ Black","offer_id":41814785032277,"sku":"76-121\/W34 L32","price":959.0,"currency_code":"ZAR","in_stock":false},{"title":"W36 L32 \/ Black","offer_id":41814785097813,"sku":"76-121\/W36 L32","price":959.0,"currency_code":"ZAR","in_stock":true},{"title":"W38 L32 \/ Black","offer_id":41814785163349,"sku":"76-121\/W38 L32","price":959.0,"currency_code":"ZAR","in_stock":false},{"title":"W40 L32 \/ Black","offer_id":41814785228885,"sku":"76-121\/W40 L32","price":959.0,"currency_code":"ZAR","in_stock":true},{"title":"W42 L32 \/ Black","offer_id":41814785294421,"sku":"76-121\/W42 L32","price":959.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-lorenzo-flo-jeans-main.jpg?v=1781295124"},{"product_id":"pure-premiumpure-premium-lono-black-shorts","title":"Pure Premium Lono Black Shorts","description":"\u003cp\u003eExperience the perfect blend of comfort and style with our Pure Premium Lono Black Shorts. Crafted from premium materials, these versatile shorts deliver exceptional softness against your skin while maintaining their shape through countless wears. The sleek black design pairs effortlessly with any outfit, making them an essential addition to your everyday wardrobe. Whether you're hitting the gym, relaxing at home, or heading out for casual adventures, these shorts offer the support and confidence you deserve. Elevate your basics with quality that lasts.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41814787850325,"sku":"76-117\/S","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":41814787883093,"sku":"76-117\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":41814787915861,"sku":"76-117\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41814787948629,"sku":"76-117\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41814787981397,"sku":"76-117\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-lono-black-shorts-main.jpg?v=1781295136"},{"product_id":"pure-premiumpure-premium-biscotti-brown-t-shirt","title":"Pure Premium Biscotti Brown T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with our Pure Premium Biscotti Brown T-Shirt—a timeless essential crafted for those who refuse to compromise on quality. The rich, sophisticated biscotti brown shade pairs effortlessly with any outfit, while the premium fabric delivers exceptional comfort and durability that lasts. Whether you're dressing up or keeping it casual, this versatile tee becomes an instant favorite. Experience the confidence that comes from wearing a shirt that looks as good as it feels. Make it yours today.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Brown","offer_id":41814790701141,"sku":"76-115\/S","price":630.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Brown","offer_id":41814790733909,"sku":"76-115\/M","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Brown","offer_id":41814790766677,"sku":"76-115\/L","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Brown","offer_id":41814790799445,"sku":"76-115\/XL","price":630.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Brown","offer_id":41814790832213,"sku":"76-115\/XXL","price":630.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-biscotti-brown-t-shirt-main.jpg?v=1781295230"},{"product_id":"pure-premiumpure-premium-bacca-black-t-shirt","title":"Pure Premium Bacca Black T-Shirt","description":"\u003cp\u003eExperience understated elegance with the Pure Premium Bacca Black T-Shirt. Crafted from superior quality fabric, this versatile essential delivers exceptional comfort and durability for everyday wear. The classic black silhouette pairs effortlessly with any wardrobe, making it the go-to piece for casual outings, layering, or standalone style. Premium construction ensures it maintains its shape and color wash after wash, offering reliable quality that justifies the investment. Elevate your basics with a t-shirt that combines timeless design with uncompromising comfort.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41814793453653,"sku":"76-111\/S","price":719.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":41814793486421,"sku":"76-111\/M","price":719.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41814793519189,"sku":"76-111\/L","price":719.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41814793551957,"sku":"76-111\/XL","price":719.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41814793584725,"sku":"76-111\/XXL","price":719.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-bacca-black-t-shirt-main.jpg?v=1781295104"},{"product_id":"pure-premiumpure-premium-carro-r-burgundy-t-shirt","title":"Pure Premium Carro R Burgundy T-Shirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Carro R Burgundy T-Shirt—a sophisticated staple that seamlessly transitions from casual to refined. Crafted from premium materials, this rich burgundy hue complements any skin tone while offering timeless versatility. The refined fit ensures comfort without compromise, making it perfect for layering or wearing solo. Whether you're dressing down for the weekend or creating a polished look, this essential tee delivers quality and style that lasts. Experience the confidence that comes with wearing a piece designed for those who appreciate genuine craftsmanship and understated elegance.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Red","offer_id":41814794993749,"sku":"76-109\/S","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Red","offer_id":41814795026517,"sku":"76-109\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Red","offer_id":41814795059285,"sku":"76-109\/L","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Red","offer_id":41814795092053,"sku":"76-109\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Red","offer_id":41814795124821,"sku":"76-109\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-carro-r-burgundy-t-shirt-main.jpg?v=1781295168"},{"product_id":"pure-premiumpure-premium-volare-light-t-shirt","title":"Pure Premium Volare Light T-Shirt","description":"\u003cp\u003eExperience effortless comfort with the Pure Premium Volare Light T-Shirt. Crafted from premium materials, this versatile piece delivers breathable softness perfect for everyday wear. The lightweight design keeps you cool and comfortable throughout the day, while the refined fit flatters any silhouette. Whether layered or worn solo, this essential tee transitions seamlessly from casual to smart-casual settings. Invest in quality that feels as good as it looks.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41814796042325,"sku":"76-107\/S","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Grey","offer_id":41814796075093,"sku":"76-107\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Grey","offer_id":41814796107861,"sku":"76-107\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Grey","offer_id":41814796140629,"sku":"76-107\/XL","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Grey","offer_id":41814796173397,"sku":"76-107\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-volare-light-t-shirt-main.jpg?v=1781295182"},{"product_id":"pure-premiumpure-premium-caputo-military-t-shirt","title":"Pure Premium Caputo Military T-Shirt","description":"\u003cp\u003eExperience tactical sophistication with the Pure Premium Caputo Military T-Shirt. Engineered from premium-grade fabric, this versatile piece delivers exceptional durability and comfort for everyday wear or outdoor adventures. The classic military-inspired design offers timeless style that transitions seamlessly from casual to rugged settings. Built to withstand demanding conditions while maintaining its shape and colour, this tee combines functional aesthetics with reliable performance. Perfect for those who value quality craftsmanship and understated confidence in their wardrobe.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Green","offer_id":41814799450197,"sku":"76-103\/S","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Green","offer_id":41814799482965,"sku":"76-103\/M","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Green","offer_id":41814799515733,"sku":"76-103\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Green","offer_id":41814799548501,"sku":"76-103\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Green","offer_id":41814799581269,"sku":"76-103\/XXL","price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-caputo-military-t-shirt-main.jpg?v=1781295194"},{"product_id":"pure-premiumpure-premium-bellini-black-t-shirt","title":"Pure Premium Bellini Black T-Shirt","description":"\u003cp\u003eExperience understated elegance with the Pure Premium Bellini Black T-Shirt. Crafted from superior fabric, this timeless staple delivers exceptional comfort and durability for everyday wear. The classic black design pairs effortlessly with any wardrobe, making it an essential piece you'll reach for again and again. Premium quality meets versatile style—invest in a t-shirt that truly performs.\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41814801317973,"sku":"76-101\/S","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":41814801350741,"sku":"76-101\/M","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41814801383509,"sku":"76-101\/L","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41814801416277,"sku":"76-101\/XL","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41814801449045,"sku":"76-101\/XXL","price":630.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-bellini-black-t-shirt-main.jpg?v=1781295153"},{"product_id":"pure-premium-stance-grey-t-shirt-grey","title":"Pure Premium Stance Grey T-Shirt","description":"Embrace timeless style with the Pure Premium Stance Grey T-Shirt, meticulously crafted for those who appreciate subtle elegance in their wardrobe. This premium grey t-shirt is made from high-quality, breathable cotton, ensuring supreme comfort and durability. The neutral grey shade complements any ensemble effortlessly, making it a versatile staple for everyday wear.\n\nDesigned with a classic cut, this t-shirt features a relaxed fit that flatters every silhouette.","brand":"Pure Premium","offers":[{"title":"XS \/ Grey","offer_id":41886117003349,"sku":"76-135\/XS","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"S \/ Grey","offer_id":41886117036117,"sku":"76-135\/S","price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Grey","offer_id":41886117068885,"sku":"76-135\/M","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Grey","offer_id":41886117101653,"sku":"76-135\/L","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Grey","offer_id":41886117134421,"sku":"76-135\/XL","price":599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Grey","offer_id":41886117167189,"sku":"76-135\/XXL","price":599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-stance-grey-t-shirt-main.webp?v=1781295177"},{"product_id":"pure-premium-coniglio-white-t-shirt-white","title":"Pure Premium Coniglio White T-Shirt","description":"Introducing the Pure Premium Coniglio White T-Shirt, a must-have addition to any modern wardrobe. This expertly crafted T-shirt combines comfort and style, featuring soft, breathable cotton that ensures all-day ease. The pure white backdrop is perfectly accentuated by the unique Coniglio graphic, offering a playful yet subtle detail that stands out effortlessly. Designed with a classic yet contemporary fit, this T-shirt is versatile enough to suit any occasion, from casual outings to smart-casual gatherings.","brand":"Pure Premium","offers":[{"title":"S \/ White","offer_id":41886117265493,"sku":"76-133\/S","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ White","offer_id":41886117298261,"sku":"76-133\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ White","offer_id":41886117331029,"sku":"76-133\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ White","offer_id":41886117363797,"sku":"76-133\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ White","offer_id":41886117396565,"sku":"76-133\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-coniglio-white-t-shirt-main.webp?v=1781295121"},{"product_id":"pure-premium-veloce-charcoal-t-shirt-grey","title":"Pure Premium Veloce Charcoal T-Shirt","description":"Introducing the Pure Premium Veloce Charcoal T-Shirt, a blend of comfort, style, and quality. Crafted from superior cotton fabric, this T-shirt offers a soft feel against the skin, ensuring all-day comfort. The striking charcoal hue provides a versatile, stylish base, effortlessly complementing any wardrobe.\n\nThe Veloce T-shirt features a contemporary fit, designed to enhance your silhouette while maintaining ease of movement.","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":41886117527637,"sku":"76-131\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Grey","offer_id":41886117560405,"sku":"76-131\/M","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Grey","offer_id":41886117593173,"sku":"76-131\/L","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Grey","offer_id":41886117625941,"sku":"76-131\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Grey","offer_id":41886117658709,"sku":"76-131\/XXL","price":659.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-veloce-charcoal-t-shirt-main.webp?v=1781295126"},{"product_id":"pure-premium-vitellaro-black-t-shirt-black","title":"Pure Premium Vitellaro Black T-Shirt","description":"The Pure Premium Vitellaro Black T-Shirt seamlessly combines style with comfort, offering a timeless addition to any wardrobe. Crafted from high-quality, breathable cotton, this t-shirt ensures a comfortable fit for everyday wear. The rich black colour serves as a versatile base, effortlessly complementing various outfits from casual jeans to smart blazers. Enhanced with a signature subtle logo, the design embodies understated elegance, making it ideal for both relaxed weekends and more formal gatherings.","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41886117920853,"sku":"76-129\/S","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":41886117953621,"sku":"76-129\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41886117986389,"sku":"76-129\/L","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":41886118019157,"sku":"76-129\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41886118051925,"sku":"76-129\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-vitellaro-black-t-shirt-main.webp?v=1781295148"},{"product_id":"pure-premium-spinelli-black-t-shirt-black","title":"Pure Premium Spinelli Black T-Shirt","description":"The Pure Premium Spinelli Black T-Shirt is the epitome of modern elegance and everyday comfort. Crafted from high-quality, breathable cotton fabric, this essential wardrobe piece ensures lasting durability and a soft, luxurious feel against your skin. The timeless black hue offers a versatile canvas, adorned with an intricately designed logo that adds a touch of sophistication. Whether paired with jeans for a casual outing or layered under a blazer for a more refined look, its slim-fit silhouette flatters all body types.","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41886118445141,"sku":"76-127\/S","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":41886118477909,"sku":"76-127\/M","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41886118510677,"sku":"76-127\/L","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":41886118543445,"sku":"76-127\/XL","price":630.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":41886118576213,"sku":"76-127\/XXL","price":630.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-spinelli-black-t-shirt-main.webp?v=1781295160"},{"product_id":"pure-premium-santoro-burgundy-t-shirt-black","title":"Pure Premium Santoro Burgundy T-Shirt","description":"The Pure Premium Santoro Burgundy T-Shirt is the epitome of everyday elegance, crafted for those who appreciate both style and comfort. This classic burgundy T-shirt, made from top-quality, breathable cotton, offers a soft touch against your skin, making it an ideal choice for all-day wear. \n\nFeaturing a tailored fit that flatters every silhouette, this T-shirt effortlessly complements both casual and smart-casual attire.","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":41886119297109,"sku":"76-125\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":41886119329877,"sku":"76-125\/M","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"L \/ Black","offer_id":41886119362645,"sku":"76-125\/L","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":41886119395413,"sku":"76-125\/XL","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":41886119428181,"sku":"76-125\/XXL","price":659.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-santoro-burgundy-t-shirt-main.webp?v=1781295122"},{"product_id":"pure-premium-moretti-putty-t-shirt-not-applicable","title":"Pure Premium Moretti Putty T-Shirt","description":"Indulge in the refined elegance of the Pure Premium Moretti Putty T-Shirt, crafted with meticulous attention to detail and premium quality materials. This men's T-shirt in an unmistakable putty hue offers a versatile addition to any wardrobe, effortlessly merging comfort with style. \n\nMade from superior soft cotton, this T-shirt ensures breathability and comfort throughout the day. Its tailored fit provides a flattering silhouette, making it ideal for both casual outings and fashionable gatherings.","brand":"Pure Premium","offers":[{"title":"S \/ Brown","offer_id":41886120837205,"sku":"76-123\/S","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Brown","offer_id":41886120869973,"sku":"76-123\/M","price":659.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Brown","offer_id":41886120902741,"sku":"76-123\/L","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Brown","offer_id":41886120935509,"sku":"76-123\/XL","price":659.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Brown","offer_id":41886120968277,"sku":"76-123\/XXL","price":659.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-moretti-putty-t-shirt-main.webp?v=1781295223"},{"product_id":"pure-premium-mpasto-golfer-not-applicable","title":"Pure Premium Mpasto Golfer","description":"\u003cp\u003eA clean white mens polo shirt with a bold signature across the back. The Mpasto Golfer keeps the front minimal with a small hexagon chest badge, then turns to reveal \"Pure Premium\" in a gold script.\u003c\/p\u003e\u003cp\u003eIts finished with a classic polo collar, short sleeves, and a button placket for that familiar golfer shape that sits neatly under a light jacket or on its own in warm weather. The straight hem and tidy cuffs keep the silhouette sharp without looking fussy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhite polo shirt with button placket\u003c\/li\u003e\n\u003cli\u003eHexagon logo badge at the left chest\u003c\/li\u003e\n\u003cli\u003eLarge gold \"Pure Premium\" script on the back\u003c\/li\u003e\n\u003cli\u003eSizes: S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ White","offer_id":42142804279381,"sku":"76-145\/S","price":1199.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ White","offer_id":42142804312149,"sku":"76-145\/M","price":1199.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ White","offer_id":42142804344917,"sku":"76-145\/L","price":1199.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ White","offer_id":42142804377685,"sku":"76-145\/XL","price":1199.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ White","offer_id":42142804410453,"sku":"76-145\/XXL","price":1199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-mpasto-golfer-main.webp?v=1781002573"},{"product_id":"pure-premium-feretti-t-shirt-not-applicable","title":"Pure Premium Feretti T-Shirt","description":"\u003cp\u003eA light brown crew-neck T-shirt with an \"ITALIA\" chest graphic that looks like fresh paint, complete with drips in blue, white, and black. It gives a simple tee a focal point without covering the whole front.\u003c\/p\u003e\u003cp\u003eThe fit reads clean and straight with short sleeves and a classic ribbed neckline. The back is plain, so the look stays calm from behind while the artwork does the talking up front.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCrew neck and short sleeves for an easy, everyday shape\u003c\/li\u003e\n\u003cli\u003eFront \"ITALIA\" graphic with paint-drip details\u003c\/li\u003e\n\u003cli\u003eSolid back for a minimal finish\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Brown","offer_id":42142804574293,"sku":"76-143\/S","price":999.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Brown","offer_id":42142804607061,"sku":"76-143\/M","price":999.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Brown","offer_id":42142804639829,"sku":"76-143\/L","price":999.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Brown","offer_id":42142804672597,"sku":"76-143\/XL","price":999.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Brown","offer_id":42142804705365,"sku":"76-143\/XXL","price":999.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-feretti-t-shirt-main.webp?v=1780581011"},{"product_id":"pure-premium-atel-navy-t-shirt-blue","title":"Pure Premium Atel Navy T-Shirt","description":"\u003cp\u003eA navy men’s t-shirt with a quiet twist, the tonal geometric pattern catches the light as you move, then settles back into a clean, solid look from a distance.\u003c\/p\u003e\u003cp\u003eIt’s cut with a classic crew neck, short sleeves, and a straight hem for an easy everyday shape. The front carries the subtle texture, while the back stays mostly plain, so it layers neatly under overshirts and jackets without looking busy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep navy blue with a low-contrast all-over pattern on the front\u003c\/li\u003e\n\u003cli\u003eCrew neckline\u003c\/li\u003e\n\u003cli\u003eShort sleeves with subtle pattern detail\u003c\/li\u003e\n\u003cli\u003eClean, unprinted back\u003c\/li\u003e\n\u003cli\u003eSizes S to XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Blue","offer_id":42142804803669,"sku":"76-141\/S","price":1099.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Blue","offer_id":42142804836437,"sku":"76-141\/M","price":1099.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Blue","offer_id":42142804869205,"sku":"76-141\/L","price":1099.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Blue","offer_id":42142804901973,"sku":"76-141\/XL","price":1099.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Blue","offer_id":42142804934741,"sku":"76-141\/XXL","price":1099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-atel-navy-t-shirt-main.webp?v=1780581050"},{"product_id":"pure-premium-greco-black-t-shirt-black","title":"Pure Premium Greco Black T-Shirt","description":"\u003cp\u003eA high-contrast bear graphic in a speckled, line-drawn print gives this men’s black graphic T-shirt its signature look. The sunglasses detail sits above the “Pure Premium” lettering for a clean front hit that stands out against the dark base.\u003c\/p\u003e\u003cp\u003eIt’s finished with a classic crew neckline and short sleeves, so it wears like the T-shirt you already reach for. Turn it around and the back stays plain, keeping the focus on the chest print.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: black\u003c\/li\u003e\n\u003cli\u003eChest graphic: bear in sunglasses with “Pure Premium” text\u003c\/li\u003e\n\u003cli\u003eCrew neck, short sleeves\u003c\/li\u003e\n\u003cli\u003ePlain back\u003c\/li\u003e\n\u003cli\u003eSizes: S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42142805033045,"sku":"76-139\/S","price":1050.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42142805065813,"sku":"76-139\/M","price":1050.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42142805098581,"sku":"76-139\/L","price":1050.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42142805131349,"sku":"76-139\/XL","price":1050.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42142805164117,"sku":"76-139\/XXL","price":1050.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-greco-black-t-shirt-main.webp?v=1780580926"},{"product_id":"pure-premium-large-man-black-bag-black","title":"Pure Premium Large Man Black Bag","description":"\u003cp\u003eA compact black crossbody bag with a pebbled, leather-look finish and subtle crown detailing. The front stays clean and structured, with a horizontal zip pocket and a stitched Pure Premium logo patch that adds texture without loud branding.\u003c\/p\u003e\u003cp\u003eThe main compartment zips closed to keep your daily carry contained, while the front zip pocket gives you a quick place for keys, cards, or earbuds. An adjustable shoulder strap lets you wear it high on the chest or lower at the hip, depending on how you like it to sit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack one-size crossbody\/shoulder bag\u003c\/li\u003e\n\u003cli\u003eZip top main compartment\u003c\/li\u003e\n\u003cli\u003eFront zip pocket for quick-access items\u003c\/li\u003e\n\u003cli\u003ePure Premium logo patch and crown accents\u003c\/li\u003e\n\u003cli\u003eAdjustable strap for a custom drop\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"One Size Fits All \/ Black","offer_id":42142805262421,"sku":"76-137\/One Size Fits All","price":629.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-large-man-black-bag-main.webp?v=1780581126"},{"product_id":"pure-premium-zorba-black-jeans-black","title":"Pure Premium Zorba Black Jeans","description":"Elevate your everyday style with the Pure Premium Zorba Black Jeans. Crafted from high-quality denim, these jeans deliver a sleek, timeless look that pairs effortlessly with any outfit. The classic black wash ensures versatility, while the premium fabric provides comfort and durability for all-day wear. Whether you're dressing up or keeping it casual, the Zorba cut offers a flattering silhouette that works for any occasion. A wardrobe essential that never goes out of style.","brand":"Pure Premium","offers":[{"title":"W28 L32 \/ Black","offer_id":42225684381781,"sku":"76-161\/W28 L32","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"W30 L32 \/ Black","offer_id":42225684447317,"sku":"76-161\/W30 L32","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"W32 L32 \/ Black","offer_id":42225684512853,"sku":"76-161\/W32 L32","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"W34 L32 \/ Black","offer_id":42225684643925,"sku":"76-161\/W34 L32","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"W36 L32 \/ Black","offer_id":42225684709461,"sku":"76-161\/W36 L32","price":1599.0,"currency_code":"ZAR","in_stock":false},{"title":"W38 L32 \/ Black","offer_id":42225684774997,"sku":"76-161\/W38 L32","price":1599.0,"currency_code":"ZAR","in_stock":false},{"title":"W40 L32 \/ Black","offer_id":42225684840533,"sku":"76-161\/W40 L32","price":1599.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-zorba-black-jeans-main.webp?v=1781295117"},{"product_id":"pure-premium-zorba-denim-jacket-not-applicable","title":"Pure Premium Zorba Denim Jacket","description":"Crafted from premium denim, the Zorba Jacket delivers timeless style with modern edge. Its structured fit flatters every frame, while durable fabric ensures lasting wear through seasons. Classic design pairs effortlessly with jeans, chinos, or casual wear. A versatile staple that elevates any wardrobe with understated sophistication and reliable quality.","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225685102677,"sku":"76-159\/S","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42225685135445,"sku":"76-159\/M","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225685168213,"sku":"76-159\/L","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42225685200981,"sku":"76-159\/XL","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42225685233749,"sku":"76-159\/XXL","price":1999.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-zorba-denim-jacket-main.webp?v=1781295162"},{"product_id":"pure-premium-taviani-sp-sweatpants-not-applicable","title":"Pure Premium Taviani-SP Sweatpants","description":"\u003cp\u003eUpgrade your casual wardrobe with the Pure Premium Taviani-SP Sweatpants in Black for Men — a versatile athleisure staple designed for comfort, functionality, and effortless style. Crafted with a modern tapered silhouette and soft premium fabric, these men’s sweatpants offer relaxed wear while maintaining a clean, contemporary finish.\u003c\/p\u003e\n\u003cp\u003eThe deep black colourway enhances their versatility, making them an essential piece for everyday outfits, gym wear, travel, or laid-back weekend styling.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eModern tapered fit for a sleek, structured jogger silhouette\u003c\/p\u003e\n\u003cp\u003eElasticated waistband with adjustable drawstring for a secure, personalised fit\u003c\/p\u003e\n\u003cp\u003eRibbed ankle cuffs for a classic jogger-style finish\u003c\/p\u003e\n\u003cp\u003eDeep black colourway for timeless versatility\u003c\/p\u003e\n\u003cp\u003eSoft premium fabric construction for lasting comfort and durability\u003c\/p\u003e\n\u003cp\u003eSide pockets for convenient everyday storage\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eAthleisure essential: Perfect blend of comfort and modern style\u003c\/p\u003e\n\u003cp\u003eVersatile wardrobe staple: Black pairs effortlessly with any outfit\u003c\/p\u003e\n\u003cp\u003eComfort-driven design: Ideal for lounging, travel, workouts, or casual wear\u003c\/p\u003e\n\u003cp\u003eEasy to style: Works seamlessly with hoodies, t-shirts, and sneakers\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with a white t-shirt and sneakers for a clean casual look\u003c\/p\u003e\n\u003cp\u003eCombine with a black hoodie for a coordinated streetwear outfit\u003c\/p\u003e\n\u003cp\u003eWear with a lightweight jacket for relaxed everyday style\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or hang to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225685430357,"sku":"63-1322\/S","price":1399.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42225685463125,"sku":"63-1322\/M","price":1399.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225685495893,"sku":"63-1322\/L","price":1399.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42225685528661,"sku":"63-1322\/XL","price":1399.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42225685561429,"sku":"63-1322\/XXL","price":1399.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-taviani-sp-sweatpants-black-mens-italian-logo.webp?v=1779712258"},{"product_id":"pure-premium-brava-sweatpants-not-applicable","title":"Pure Premium Brava Sweatpants","description":"\u003cp\u003eUpgrade your off-duty wardrobe with the Pure Premium Brava Sweatpants in Black for Men — a modern athleisure essential designed for comfort, versatility, and everyday style. Featuring a streamlined silhouette and soft premium fabric construction, these men’s sweatpants deliver relaxed wear while maintaining a clean, contemporary look.\u003c\/p\u003e\n\u003cp\u003eThe deep black colourway offers timeless versatility, making these joggers easy to pair with hoodies, t-shirts, or sweaters for casual outings, lounging, or travel.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eModern tapered fit for a sleek, structured silhouette\u003c\/p\u003e\n\u003cp\u003eElastic waistband with adjustable drawstring for a secure and comfortable fit\u003c\/p\u003e\n\u003cp\u003eRibbed ankle cuffs for a classic jogger-style finish\u003c\/p\u003e\n\u003cp\u003eDeep black colourway for versatile everyday styling\u003c\/p\u003e\n\u003cp\u003eSoft premium fabric construction for durability and comfort\u003c\/p\u003e\n\u003cp\u003eSide pockets for practical storage\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eAthleisure wardrobe essential: Perfect balance of comfort and modern style\u003c\/p\u003e\n\u003cp\u003eVersatile black tone: Pairs effortlessly with almost any colour or outfit\u003c\/p\u003e\n\u003cp\u003eComfort-focused design: Ideal for daily wear, lounging, or travel\u003c\/p\u003e\n\u003cp\u003eEasy outfit pairing: Works seamlessly with tees, hoodies, and casual jackets\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with a white t-shirt and sneakers for a clean casual look\u003c\/p\u003e\n\u003cp\u003eCombine with a matching black hoodie for a coordinated athleisure outfit\u003c\/p\u003e\n\u003cp\u003eWear with a bomber jacket for a relaxed street-style vibe\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or hang to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225685659733,"sku":"76-157\/S","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42225685692501,"sku":"76-157\/M","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225685725269,"sku":"76-157\/L","price":1599.0,"currency_code":"ZAR","in_stock":false},{"title":"XL \/ Black","offer_id":42225685758037,"sku":"76-157\/XL","price":1599.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":42225685790805,"sku":"76-157\/XXL","price":1599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-brava-sweatpants-main.webp?v=1781295287"},{"product_id":"pure-premium-tormenta-sweatshirt-not-applicable","title":"Pure Premium Tormenta Sweatshirt","description":"\u003cp\u003eUpgrade your cold-weather essentials with the Pure Premium Tormenta Sweater in Black for Men — a refined wardrobe staple designed for comfort, versatility, and effortless style. Featuring a classic crew neck silhouette and a comfortable regular fit, this men’s sweater delivers a clean, structured look that transitions seamlessly from casual wear to smart-casual occasions.\u003c\/p\u003e\n\u003cp\u003eThe deep black colourway enhances its timeless appeal, making it an easy layering piece that pairs perfectly with denim, chinos, or tailored trousers.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eClassic crew neckline for timeless everyday styling\u003c\/p\u003e\n\u003cp\u003eRegular fit silhouette for comfortable movement and structure\u003c\/p\u003e\n\u003cp\u003ePremium fabric construction for warmth and durability\u003c\/p\u003e\n\u003cp\u003eDeep black colourway for versatile outfit pairing\u003c\/p\u003e\n\u003cp\u003eRibbed cuffs and hem for a clean, secure finish\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eModern wardrobe essential: A minimalist sweater designed for everyday wear\u003c\/p\u003e\n\u003cp\u003eVersatile styling: Easy to dress up or down for different occasions\u003c\/p\u003e\n\u003cp\u003eLayer-ready staple: Ideal over t-shirts or under coats and jackets\u003c\/p\u003e\n\u003cp\u003eTimeless black tone: Pairs effortlessly with almost any outfit\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with slim-fit jeans and sneakers for a clean casual look\u003c\/p\u003e\n\u003cp\u003eCombine with chinos and loafers for smart-casual refinement\u003c\/p\u003e\n\u003cp\u003eLayer under a structured coat for a polished seasonal outfit\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or lay flat to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225685954645,"sku":"76-155\/S","price":1119.0,"currency_code":"ZAR","in_stock":false},{"title":"M \/ Black","offer_id":42225685987413,"sku":"76-155\/M","price":1119.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225686020181,"sku":"76-155\/L","price":1119.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42225686052949,"sku":"76-155\/XL","price":1119.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":42225686085717,"sku":"76-155\/XXL","price":1119.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-tormenta-sweatshirt-main.webp?v=1781295181"},{"product_id":"pure-premium-fuoco-ash-sweatshirt-grey","title":"Pure Premium Fuoco Ash Sweatshirt","description":"\u003cp\u003eRefine your everyday wardrobe with the Pure Premium Fuoco Sweater in Ash for Men — a versatile layering essential designed for comfort, durability, and modern minimalist style. Featuring a classic crew neck silhouette and a relaxed regular fit, this men’s sweater delivers a clean, structured look ideal for both casual and smart-casual outfits.\u003c\/p\u003e\n\u003cp\u003eThe ash grey colourway provides a sleek neutral tone that pairs effortlessly with a variety of wardrobe staples, making it a dependable choice for year-round styling.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eClassic crew neckline for timeless everyday styling\u003c\/p\u003e\n\u003cp\u003eRegular fit silhouette for comfortable movement and a clean finish\u003c\/p\u003e\n\u003cp\u003eSoft premium fabric construction for warmth and durability\u003c\/p\u003e\n\u003cp\u003eAsh grey colourway for modern, versatile outfit pairing\u003c\/p\u003e\n\u003cp\u003eRibbed cuffs and hem for a structured, secure fit\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eModern wardrobe essential: Minimalist design suitable for daily wear\u003c\/p\u003e\n\u003cp\u003eVersatile neutral tone: Ash grey pairs easily with black, navy, denim, or beige\u003c\/p\u003e\n\u003cp\u003eLayer-ready staple: Perfect worn over t-shirts or under jackets and coats\u003c\/p\u003e\n\u003cp\u003eComfort-driven design: Ideal for cooler days without sacrificing style\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with black jeans and sneakers for a sleek casual outfit\u003c\/p\u003e\n\u003cp\u003eCombine with dark denim and boots for a refined everyday look\u003c\/p\u003e\n\u003cp\u003eLayer under a structured coat for polished seasonal styling\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or lay flat to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Grey","offer_id":42225686184021,"sku":"76-153\/S","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Grey","offer_id":42225686216789,"sku":"76-153\/M","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Grey","offer_id":42225686249557,"sku":"76-153\/L","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Grey","offer_id":42225686282325,"sku":"76-153\/XL","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Grey","offer_id":42225686315093,"sku":"76-153\/XXL","price":1699.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-fuoco-ash-sweatshirt-main.webp?v=1781295224"},{"product_id":"pure-premium-brava-black-sweatshirt-black","title":"Pure Premium Brava Black Sweatshirt","description":"\u003cp\u003eUpgrade your everyday essentials with the Pure Premium Brava Sweater in Black for Men — a versatile wardrobe staple designed for comfort, durability, and modern minimalist style. Featuring a classic crew neck design and a comfortable regular fit, this men’s sweater delivers effortless sophistication that works for both casual and smart-casual occasions.\u003c\/p\u003e\n\u003cp\u003eThe deep black colourway adds timeless versatility, making this sweater an easy layering piece that pairs seamlessly with denim, chinos, or tailored trousers.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eClassic crew neckline for timeless everyday styling\u003c\/p\u003e\n\u003cp\u003eRegular fit silhouette for comfortable movement and structure\u003c\/p\u003e\n\u003cp\u003eSoft premium fabric construction for warmth and durability\u003c\/p\u003e\n\u003cp\u003eDeep black colourway for versatile outfit pairing\u003c\/p\u003e\n\u003cp\u003eRibbed cuffs and hem for a clean, secure finish\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eMinimalist wardrobe essential: A clean design that never goes out of style\u003c\/p\u003e\n\u003cp\u003eVersatile everyday piece: Ideal for work, weekends, or casual evenings\u003c\/p\u003e\n\u003cp\u003eLayer-ready staple: Perfect over t-shirts or under jackets and coats\u003c\/p\u003e\n\u003cp\u003eTimeless black tone: Easy to match with almost any outfit\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with slim-fit jeans and sneakers for a modern casual look\u003c\/p\u003e\n\u003cp\u003eCombine with chinos and loafers for polished smart-casual styling\u003c\/p\u003e\n\u003cp\u003eLayer under a structured coat for refined seasonal outfits\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or lay flat to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225686413397,"sku":"76-151\/S","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42225686446165,"sku":"76-151\/M","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225686478933,"sku":"76-151\/L","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42225686511701,"sku":"76-151\/XL","price":1699.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":42225686544469,"sku":"76-151\/XXL","price":1699.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-brava-black-sweatshirt-main.webp?v=1781295143"},{"product_id":"pure-premium-lusso-black-sweatshirt-black","title":"Pure Premium Lusso Black Sweatshirt","description":"\u003cp\u003eElevate your everyday wardrobe with the Pure Premium Lusso Sweater in Black for Men — a refined essential designed for modern comfort and timeless style. Featuring a clean crew neck silhouette and a balanced regular fit, this men’s sweater delivers effortless versatility for both casual and smart-casual outfits.\u003c\/p\u003e\n\u003cp\u003eThe deep black colourway enhances its sleek, minimalist appeal, making it a dependable layering piece that works across seasons and occasions.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eClassic crew neckline for timeless everyday styling\u003c\/p\u003e\n\u003cp\u003eRegular fit silhouette for comfortable movement and structure\u003c\/p\u003e\n\u003cp\u003ePremium fabric construction for softness and durability\u003c\/p\u003e\n\u003cp\u003eDeep black colourway for versatile outfit pairing\u003c\/p\u003e\n\u003cp\u003eRibbed cuffs and hem for a clean, tailored finish\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eMinimalist wardrobe essential: Clean design that never goes out of style\u003c\/p\u003e\n\u003cp\u003eVersatile everyday piece: Perfect for work, weekends, or evenings out\u003c\/p\u003e\n\u003cp\u003eEasy to layer: Ideal over t-shirts or under coats and jackets\u003c\/p\u003e\n\u003cp\u003eTimeless black tone: Pairs effortlessly with denim, chinos, or tailored trousers\u003c\/p\u003e\n\u003cp\u003eStyle Inspiration\u003cbr\u003ePair with slim-fit jeans and sneakers for a modern casual look\u003c\/p\u003e\n\u003cp\u003eCombine with chinos and loafers for smart-casual refinement\u003c\/p\u003e\n\u003cp\u003eLayer under a structured coat for polished seasonal styling\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003eMachine wash cold with similar colours\u003c\/p\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003cp\u003eTumble dry low or lay flat to dry\u003c\/p\u003e\n\u003cp\u003eIron on low heat if required\u003c\/p\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42225686773845,"sku":"76-149\/S","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42225686806613,"sku":"76-149\/M","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42225686839381,"sku":"76-149\/L","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42225686872149,"sku":"76-149\/XL","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42225686904917,"sku":"76-149\/XXL","price":1699.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-lusso-black-sweatshirt-main.webp?v=1781295140"},{"product_id":"pure-premium-aspera-white-sneakers-white","title":"Pure Premium Aspera White Sneakers","description":"\u003cp\u003eA crisp white low-top sneaker, finished with an embroidered teddy bear in sunglasses and a bucket hat, set over a paint-splatter graphic on the outer side. It is the kind of detail you notice from across the room, while the rest of the shoe stays clean and pared back.\u003c\/p\u003e\n\n\u003cp\u003eThe lace-up front lets you dial in the fit, and the smooth upper keeps the silhouette streamlined. Underfoot, the chunky white sole adds a bold, grounded profile, and a red heel tab brings a sharp hit of colour at the back.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhite low-top sneakers with lace-up closure\u003c\/li\u003e\n  \u003cli\u003eEmbroidered teddy bear patch and splatter-print side panel\u003c\/li\u003e\n  \u003cli\u003eChunky white sole for a more substantial look\u003c\/li\u003e\n  \u003cli\u003eRed heel tab detail\u003c\/li\u003e\n  \u003cli\u003eAvailable sizes: UK6, UK7, UK8, UK9, UK10, UK11\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"UK6 \/ White","offer_id":42387766149205,"sku":"76-177\/UK6","price":3650.0,"currency_code":"ZAR","in_stock":true},{"title":"UK7 \/ White","offer_id":42387766181973,"sku":"76-177\/UK7","price":3650.0,"currency_code":"ZAR","in_stock":false},{"title":"UK8 \/ White","offer_id":42387766214741,"sku":"76-177\/UK8","price":3650.0,"currency_code":"ZAR","in_stock":true},{"title":"UK9 \/ White","offer_id":42387766247509,"sku":"76-177\/UK9","price":3650.0,"currency_code":"ZAR","in_stock":true},{"title":"UK10 \/ White","offer_id":42387766280277,"sku":"76-177\/UK10","price":3650.0,"currency_code":"ZAR","in_stock":true},{"title":"UK11 \/ White","offer_id":42387766313045,"sku":"76-177\/UK11","price":3650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-aspera-white-sneakers-red-heel-bear-graphic-side-view.webp?v=1779111428"},{"product_id":"pure-premium-volo-puffer-jacket-not-applicable","title":"Pure Premium Volo Puffer Jacket","description":"\u003cp\u003eA two-tone take on the classic mens puffer jacket, this black Volo style mixes a quilted front panel with smooth sleeves and a hood for a cleaner, more structured look. The result feels pared back, with just enough texture through the baffles to give it depth.\u003c\/p\u003e\u003cp\u003eZip it right up into the high collar when the air turns sharp, or leave it open over a tee. The hood adjusts with drawcord toggles, and the elasticated cuffs help keep the fit close at the wrists.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull-zip front for quick layering\u003c\/li\u003e\n\u003cli\u003eAdjustable hood with drawcord toggles\u003c\/li\u003e\n\u003cli\u003eZipped chest pocket for small essentials\u003c\/li\u003e\n\u003cli\u003eTwo zipped hand pockets\u003c\/li\u003e\n\u003cli\u003eRubber-style hex logo badge at the sleeve\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42387766640725,"sku":"76-173\/S","price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42387766673493,"sku":"76-173\/M","price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42387766706261,"sku":"76-173\/L","price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42387766739029,"sku":"76-173\/XL","price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42387766771797,"sku":"76-173\/XXL","price":1899.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-volo-puffer-jacket-dark-gray-hooded-front-view.webp?v=1778031135"},{"product_id":"pure-premium-ritmo-black-sweatshirt-black","title":"Pure Premium Ritmo Black Sweatshirt","description":"\u003cp\u003eA black crewneck sweatshirt with a bold twist, the front features a large teddy bear graphic with sunglasses, outlined in raised applique and filled with gold-toned sequin panels that catch the light as you move.\u003c\/p\u003e\u003cp\u003eThe silhouette stays classic and clean, with a ribbed crew neckline plus ribbed cuffs and hem for a neat finish that sits comfortably at the wrist and waist. A small “Pure Premium” script detail sits below the graphic.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCrew neck sweatshirt in black\u003c\/li\u003e\n\u003cli\u003eStatement teddy bear applique with gold-toned sequin detailing\u003c\/li\u003e\n\u003cli\u003eRibbed collar, cuffs, and hem\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42387766902869,"sku":"76-171\/S","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42387766935637,"sku":"76-171\/M","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42387766968405,"sku":"76-171\/L","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42387767001173,"sku":"76-171\/XL","price":1999.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ Black","offer_id":42387767033941,"sku":"76-171\/XXL","price":1999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-ritmo-black-crewneck-sweatshirt-teddy-bear-graphic.webp?v=1778031145"},{"product_id":"pure-premium-vasto-ecru-sweatshirt-white","title":"Pure Premium Vasto Ecru Sweatshirt","description":"\u003cp\u003eAn ecru sweatshirt with a bold, tactile front graphic, this piece centres on a teddy bear motif with a textured finish and \"Pure Premium\" script beneath. The contrast stitching and scribble-style backdrop give it a graphic, streetwear feel while the off-white base keeps it clean.\u003c\/p\u003e\u003cp\u003eCut with a classic crew neck and long sleeves, it’s finished with ribbed trim at the collar, cuffs, and hem, so it sits neatly at the wrists and waistband and layers comfortably under a jacket.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e ecru (off-white)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e crew neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetails:\u003c\/strong\u003e textured teddy bear graphic with sunglasses and \"Pure Premium\" logo script\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e ribbed collar, cuffs, and hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ White","offer_id":42387767132245,"sku":"76-169\/S","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ White","offer_id":42387767165013,"sku":"76-169\/M","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ White","offer_id":42387767197781,"sku":"76-169\/L","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ White","offer_id":42387767230549,"sku":"76-169\/XL","price":1599.0,"currency_code":"ZAR","in_stock":true},{"title":"XXL \/ White","offer_id":42387767263317,"sku":"76-169\/XXL","price":1599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-vasto-ecru-sweatshirt-crewneck-teddy-graphic-front.webp?v=1778031128"},{"product_id":"pure-premium-vento-black-sweatshirt-black","title":"Pure Premium Vento Black Sweatshirt","description":"\u003cp\u003eA bold teddy graphic is the main event here, stitched with a textured look and set against spray-paint splashes for a street-art feel. The bear wears an \"ITALIA\" hat, dark shades, and a crossbody bag, with the Pure Premium script underneath in green, white, and red.\u003c\/p\u003e\u003cp\u003eBuilt as a classic black crewneck sweatshirt, it keeps the focus on the front artwork while staying clean and easy to wear. Ribbed cuffs, hem, and neckline add structure and help the sleeves and body hold their shape through the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack crewneck sweatshirt with large front graphic\u003c\/li\u003e\n\u003cli\u003eText and details include \"ITALIA\" and Pure Premium script\u003c\/li\u003e\n\u003cli\u003eRibbed collar, cuffs, and hem for a secure finish\u003c\/li\u003e\n\u003cli\u003eMen's sizing from S to XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Premium","offers":[{"title":"S \/ Black","offer_id":42387767361621,"sku":"76-167\/S","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"M \/ Black","offer_id":42387767394389,"sku":"76-167\/M","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"L \/ Black","offer_id":42387767427157,"sku":"76-167\/L","price":1699.0,"currency_code":"ZAR","in_stock":true},{"title":"XL \/ Black","offer_id":42387767459925,"sku":"76-167\/XL","price":1699.0,"currency_code":"ZAR","in_stock":false},{"title":"XXL \/ Black","offer_id":42387767492693,"sku":"76-167\/XXL","price":1699.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1485\/6954\/files\/pure-premium-vento-black-sweatshirt-teddy-bear-graphic.webp?v=1778031079"}],"url":"https:\/\/www.subwear.co.za\/collections\/pure-premium.oembed?page=3","provider":"Subwear","version":"1.0","type":"link"}