About us


In July 1997, we opened doors in the historic Oriental Plaza in Johannesburg where Subwear began its journey of politely changing the game and redefining the meaning of curated fashion. 
We went on to establish our flagship store at the Zone in Rosebank in 2016 and later that year, launched our ever growing online store.
It’s what makes Subwear such a unique destination: when you shop with us, you’ll find styles that balance wardrobe must-haves with pieces you won’t find anywhere else. Whether you’re about established brands such as Dutch juggernaut G-Star RAW or Italy’s icons Replay and Diesel, or keen to discover emerging local brands like SPCC – you’re sure to fall for our expertly curated collection. 
Shopping with us is easy – and (we’re proud to say) enjoyable. You can expect the very best service and support too. Visit us at our stores in Jozi or enjoy express delivery online across South Africa and international shipping, plus swift and simple returns. 
With Subwear you’re guaranteed a great shopping experience. That’s our promise!