About us
About Subwear
Since 1997, we’ve gone from a Johannesburg denim specialist to South Africa’s premium streetwear and luxury multi-brand retailer. Subwear is independent, culture-led, and relentlessly curated. Every piece on our floor or site is hand-picked—and officially stocked—so you get the real thing, every time.
What we curate
We edit the brands that matter: Diesel, G-Star RAW, Replay, Fade, Vialli, True Religion and many more , and select labels that fit our standard of quality, craft, and cultural relevance. From denim to sneakers to everyday essentials, our selection is tight, modern and built to live in.
How we work
We don’t chase hype; we build rotations. Drops are limited, considered, and grounded in fit, fabric and function. If it’s at Subwear, it earns its place.
Where you find us
We’re a true omnichannel retailer—shop online for fast delivery or visit one of our 2 Johannesburg stores for personal styling and the full Subwear experience. Same service, same authenticity, across every touchpoint.
Why Subwear
Community is our cornerstone. We started with denim; we stayed for the culture. Nearly three decades on, we continue to hand-select premium streetwear that blends luxury craft with everyday wearability—so your wardrobe works hard and looks sharp.
Subwear curated since 1997.
Premium streetwear. Authentic stockists. Johannesburg to your door.