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Subwear has officially launched in the Metaverse

Subwear, as you know, a multi-brand streetwear retailer located in South Africa, Johannesburg, has joined the Metaverse. 

In July 1997, Subwear opened its doors at the Oriental Plaza in Johannesburg with a mission to revolutionise fashion through curation. As the years passed, Subwear expanded its reach by launching an online store and continuously improving its technology for both customers and internal operations. Now, Subwear is once again pushing boundaries with the introduction of a virtual shopping experience in the Metaverse.

What was the reason for Subwear's entry into the Metaverse?

Subwear's Metaverse presence offers a digital replica of its physical store in Rosebank, allowing customers to have an in-store experience online. Whether you've visited Subwear’s physical stores or not, the Metaverse experience aims to provide a unique and engaging shopping experience for all.

The benefits of the Metaverse for you, the Subwear client you ask?

  • The Metaverse enables you to browse and view Subwear’s latest clothing and footwear releases in 3D  from the comfort of your own home.
  • The Metaverse allows you to browse Subwear’s latest product launches as well as engage in a social aspect by connecting with friends and meeting new individuals from around the globe.
  • View the #subwearselection sneaker wall in virtual reality

The Metaverse is Subwear’s latest tech development and we invite you to experience the virtual world with us. 

The how-to:
1. Go to from your mobile, desktop, or VR headset.
2. Create your Metaverse avatar and explore the Metaverse with us .

The Metaverse is Subwear’s latest tech development and we invite you to experience the virtual world with us. 

Now for the even better stuff:

Stand a chance to win a R5000 Subwear voucher
Take a photo of your avatar exploring Subwear’s metaverse and submit it to with the subject line #subwearxmetaverse or by tagging us on Facebook, TikTok or Instagram by using the hashtag #subwearxmetaverse. T’s and c’s apply.

Watch out for Metaverse product launches coming soon!

Meet up in Metaverse 😉

*The Metaverse was designed by DENM Digital - a full-service marketing agency specialising in the latest tech developments.

For more information on how you can get your brand in the Metaverse contact