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Recreational running became widely popular in the 1970s, and the standard for running shoes gradually shifted to emphasize functionality. While the designs at the time were relatively simple by today's standards, this decade was a big moment when running shoes really stood out. The 327 boldly reimagined classic design elements for a fresh, modern look that brought a punch to the innovative '70s. The 327 has made the enduring heel line sharper and neater. The enlarged and asymmetrical "N" brand logo, and the zigzag bump outsole that extends from the toe to the back, inspired by the runway, are all subversive. It is our inherent concept of running shoes.

flared midsole
Suede textile upper with exaggerated corners inspired by 320, 355 and Supercomp
Enlarged N brand logo
New Balance lettering on the inside of the shoe
Inspired by the zigzag bump outsole of the 355 running shoe
Rubber heels inspired by 320, 355 and Supercomp
Vintage-inspired nylon tongue
Cut lace holes

South Africa:

  • Free delivery on orders above R500 anywhere in SA.
  • R80 will be charged for orders under R500 anywhere in SA.
  • We aim to deliver within 3 - 5 working days.



  • For shipping outside of South Africa, fees will be calculated at checkout depending on your location. It will also indicate when you can expect your delivery to arrive. Delivery will be handled by DHL.

You can read more here --> Delivery Policy

Yes absolutely! We offer free exchanges and refunds so you can shop with peace of mind.

Read our full terms and conditions here --> Return / Exchange Policy

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